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Federal Act
on Radio and Television
(RTVA)

Art. 9 Identifiability of advertising

1 Ad­vert­ising must be clearly sep­ar­ated from the ed­it­or­i­al part of the pro­gramme ser­vice and must be clearly iden­ti­fi­able as such. The Fed­er­al Coun­cil may pro­hib­it those forms of ad­vert­ising which jeop­ard­ise sep­ar­a­tion or iden­ti­fi­ab­il­ity or sub­ject these forms to spe­cial pro­vi­sions.

2 The broad­caster’s per­man­ent ed­it­or­i­al em­ploy­ees may not par­ti­cip­ate in its ad­vert­ising pro­grammes. Loc­al and re­gion­al broad­casters with lim­ited fin­an­cial re­sources are ex­cluded from this re­stric­tion.